Second Half 365  /  Founding Partner

Become the name your market sees first.

A year-round position in front of adults 40 and over, and the adult children making decisions for aging parents. One founding partner owns each category. Claim yours before launch.

One partner per category Founding rate, locked before launch Claimed first-come
An adult daughter with her aging mother and child, the Second Half 365 audience
43,000
Readers reached in print
20
VIP Expo passes
365
Days of visibility
1
Partner per category
The founding offer

One seat. One rate. Locked before launch.

$2,750 / month, founding rate

That comes to $33,000 for the year. If a new client at your firm is worth $3,000 or more, a handful of new engagements covers the entire investment. Everything past that is growth. When a parent needs more support, the decisions come fast, and the families making them are searching for someone they can trust. Founding means they find you first.

Why founding

Three things only the founder gets.

Every partner gets visibility. The founding seat gets the advantages no one can take later.

Your category, exclusively

One founding partner per category. Once your seat is claimed, no competitor can take it. We are already in conversations with others in your space, so it is genuinely first-come.

The founding rate, locked

You come in before the platform launches. You lock today's price and your category now, ahead of both the audience and the rate rising at launch.

In from day one

Founding partners are featured from launch and carry founding status permanently. You are not catching up later. You are the name people see first.

What's included

Everything points to one thing:
putting you in front of buyers.

Year-round featured placement

The featured partner in your category, in front of adults 40+ and the families navigating care all year, not just at one event.

Full-page feature in print

A full-page story in the Oklahoma Senior Journal, 43,000 copies, reaching your buyer directly.

Premier Expo table, 20 VIP passes

Face to face with prospects and the families making the decision.

Featured radio interview

Third-party authority on Rise & Thrive Radio that turns "a firm" into "the firm."

A chapter in the expert book

Your chapter plus 40 copies for your clients, positioning you as the recognized voice in your category.

Founding Mastermind + profile assistant

A seat in the Founding Mastermind and an AI assistant keeping your profile current and found year-round.

Adults 40+ planning their second half with confidence
How it works

Claimed in minutes.

1

Claim your seat

Secure your founding spot through the link. It takes a minute and holds your category.

2

We lock your category and rate

Your category is reserved and your founding rate is locked in, ahead of launch.

3

You are featured from day one

Your placement, print feature, Expo table, and interview are scheduled and live.

Claim your seat

Your category is open. For now.

One founding partner per category, claimed first-come. Lock yours before someone else in your space does.

Claim your founding seat Secure checkout. Your founding rate and category are locked the moment you claim.
Not ready for founding?

Founding isn't for everyone, and that's fine.

If the founding seat is more than you need right now, there are three other ways to partner with Second Half 365. Start where it fits, grow when you're ready.

Connect  ·  Be Found
$285 / mo
A year-round listing where adults 40+ and family caregivers are already looking.
Authority  ·  Be Trusted
$700 / mo
Featured content and stronger placement that build credibility over time.
Influence  ·  Be Chosen
$1,500 / mo
Lead capture, premium placement, and your own featured spotlight event.